Entrepreneurs Make Mistakes and Publish Private Posts Publicly

I promised earlier in the week that I’d have a mistake for you. Here’s a fresh one right off the RSS feed:

The way I have my site set up, I publish my posts for the general public by default.

In other words, if I’d like to limit the post to members – or a tier of members – I have to indicate that affirmatively.  Pretty much, I have to check certain buttons, change certain settings, and choose who has access to the post before I press publish.  This will hide the post from the public and also keep it off the RSS feeds.

Once I override the default and limit access to members, members will be able to log in to the site and read the entire post or, in some cases, the rest of the post. (E.g., there is a teaser excerpt.)

Last night, I wrote a post that I was supposed to publish exclusively for members only but I didn’t go through all of the required steps to override the default: I published my discount code for the world to see!

Thankfully, I caught the mistake within a relatively short period and took the following actions while most of the world slept: I deleted the original post and updated the discount code.  I posted the new discount code and went through all of the steps to make sure it was accessible for members only and off the RSS feed.

This may not seem like a big deal but imagine the same thing in these scenarios:

On a larger scale:  Instead of sending around a newsletter announcing that Lady Gaga will be in town, the arena sent out an e-mail offering half-priced tickets!

Explaining the mistake to your boss:  Instead of you realizing your mistake, kicking yourself, and fixing it, your boss realized your mistake or found out about it somehow.  Now, there’s even more fuss about how this will impact the project, the company, and everyone’s reputation.  Fixing it takes way longer than necessary because everyone’s worried and scatter-brained.

This presentation is the bread & butter of your organization:  You own a small business.  Part of your stream of income comes from short (awesome!) campfires that are part webinar, part Q and A, and part chatter.  Imagine you only have limited space and you accidentally advertised that all of the $200 tickets were $100 off.

Mistakes.  Gotta live and learn.

[Note:  Next week's campfire only costs $19.99 - site members & newsletter subscribers receive $10 off as explained here.]

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