Lessons from #LawJobChat: @betsymunnell on Online Tools for Career Management

Note: Just because this post is a little delayed, doesn’t mean it’s not worth reading :-)

On November 18, 2010, we hosted our fifth #LawJobChat, a chat on Twitter that usually takes place the last Thursday of each month from 9 – 10 pm Eastern.  (November and December we switched up the schedule due to the holidays!)

During #LawJobChat #5, we spoke with Elizabeth (“Betsy”) Munnell (@BetsyMunnell),  a former BigLaw partner and rainmaker who started Elizabeth Munnell & Associates, where she focuses on “business development training for law students and young lawyers.”

Betsy provided tips on how to curate the web, monitor practice areas or firms of interest, and build connections with the business intelligence you gather.  Betsy can be reached on Twitter or LinkedIn.

It was thanks to this #LawJobChat that we also started the LawJobChat LinkedIn group, which you should join!

5 Takeaway Tweets

  • @BetsyMunnell: Use Twitter links/JDSupra/RSS to deepen expertise on legal and business, targeted industries, to research prospects & more
  • @BetsyMunnell: A smart, strategic web curator’s strategy must help you build relationships…to develop your reputation/network.
  • @BetsyMunnell: If you have some material relationships developing then you want to be watching subjects of interest to them.
  • @BetsyMunnell:  Moral: Watch for breaking news, for data that will help someone else shine. Send it immediately.
  • @BetsyMunnell: …the web offers excellent ways to learn directly from practicing lawyers

I’d also recommend Amanda’s post that highlights the important points that Betsy covered.

Mark Your Calendars: #LawJobChat – January 27, 9-10 pm Eastern

Before I paste the full transcript, I’ll remind everyone that the next #LawJobChat will be at its normal date and time – the last Thursday of the month – from 9-10 pm EST.   We’re finalizing the topic and guest host for next time but we’re also open to your suggestions and requests.  You can leave a comment and/or send me an e-mail at melissa at recruiteresq dot com.

Full Transcript

2:00 am aellislegal: Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:01 am j2_whittington: Time for #lawjobchat
2:01 am j2_whittington: RT @aellislegal: Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:01 am aellislegal: You may already use online resources in your practice – we hope tonight’s info will share new resources #lawjobchat
2:02 am LNLawSchool: RT @aellislegal: Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:02 am aellislegal: Our guest tonight is @betsymunnell, former BigLaw partner/rainmaker who now coaches attorneys. She knows A LOT abt online tools #lawjobchat
2:03 am aellislegal: I’ll let @betsymunnell share a little more about her background! #lawjobchat
2:03 am BetsyMunnell: Thanks so much Amanda for inviting me to take part in #LawJobChat. #lawjobchat
2:03 am BetsyMunnell: When I started a 2nd career (July ’10) I never imagined becoming a breathless fan of social media & online learning for lawyers! #lawjobchat
2:04 am BetsyMunnell: I certainly didn’t expect my new business to gain traction so quickly, in part due to my enthusiasm for Twitter & LinkedIN. #lawjobchat
2:04 am aellislegal: Oh, after @betsymunnell‘s intro, I’ll start w/some questions, labeling them Q1, Q2, etc. Feel free to jump in when u have ??s #lawjobchat
2:04 am BetsyMunnell: As a lawyer I totally underestimated the power of online platforms, but I caught up fast via strategic Twitter/LinkedIN follows #lawjobchat
2:05 am BetsyMunnell: Any JD or law student can enrich & advance his/her career by disciplined use of the web. We’ll make suggestions like these…. #lawjobchat
2:05 am BetsyMunnell: 1. Use curated searches to identify an interesting, growth practice area (or vet a possible new law firm). #lawjobchat
2:05 am BetsyMunnell: 2 Use Twitter links/JDSupra/RSS to deepen expertise on legal and business, targeted industries, to research prospects & more #lawjobchat
2:06 am LNLawSchool: RT @betsymunnell: 1. Use curated searches to identify an interesting, growth practice area (or vet a possible new law firm). #lawjobchat
2:06 am mjsq: RT @BetsyMunnell As lawyer I underestimated pwr of online platforms, but I caught up fast via strategic Twitter/LinkedIN follows #lawjobchat
2:06 am BetsyMunnell: 3. Build & monitor your personal brand & a rich professional network. And: 4. Learn how to deploy both to generate business. #lawjobchat
2:07 am LNLawSchool: RT @betsymunnell: 2 Use Twitter links/JDSupra/RSS to deepen expertise, to research prospects & more #lawjobchat
2:07 am BetsyMunnell: OK Amanda–I’m exhausted from that lengthy monologue–time for a question. #lawjobchat
2:07 am LNLawSchool: RT @betsymunnell: 3. Build & monitor your personal brand & a rich professional network. #lawjobchat
2:08 am LNLawSchool: And: 4. Learn how to deploy both to generate business. #lawjobchat
2:08 am aellislegal: Q1: Great! Let’s start with a basic: which websites do you check daily? Which 3 sites should JDs/students check daily? #lawjobchat
2:09 am BetsyMunnell: The web is huge–so we all need favorite a web filter: a search engine? an RSS feed like Google Reader? a Blawg ?Carnival? ? #lawjobchat
2:10 am BetsyMunnell: I recommend Twitter for news, LinkedIn and JDSupra for network status, industry info, and some combo of blogs #lawjobchat
2:11 am j2_whittington: RT @BetsyMunnell: I recommend Twitter for news, LinkedIn and JDSupra for network status, industry info, and some combo of blogs #lawjobchat
2:11 am BetsyMunnell: I am not a fan of Facebook for lawyers. And I see the web as primarily a news and data filter for practitioners. #lawjobchat
2:11 am mjsq: @BetsyMunnell Facebook? #lawjobchat
2:12 am mjsq: @BetsyMunnell: read my mind! #lawjobchat
2:12 am BetsyMunnell: The ethical and other difficulties of engaging fully on Twitter are challenging. Blogging can be tricky too. But.. #lawjobchat
2:13 am BetsyMunnell: Ultimately, with enough experience, many lawyers can benefit enormously from a blog presence–perhaps thru @lexblog #lawjobchat
2:13 am aellislegal: Q2: Let’s use a specific example – how would a health lawyer use web filters to gain updated info for that area/industry? #lawjobchat
2:14 am BetsyMunnell: Lawyers and students who want to consider blogging should follow @kevinokeefe–he has it all figured out. #lawjobchat
2:16 am BetsyMunnell: In my book Twitter is the zenith of Web filters…I use lists to follow the best subject curators. #lawjobchat
2:17 am aellislegal: Q1 re blogging – I think @mjsq has some blogging info/basics on her site, too #lawjobchat
2:17 am BetsyMunnell: The experts you follow must be reliable-so you need ?referrals? from seasoned lawyers, others. Ask them. Or… #lawjobchat
2:17 am mjsq: @BetsyMunnell do you use Twitter’s built-in list function or a tool like @formulists? #lawjobchat
2:17 am BetsyMunnell: …raid their lists. :) In health care I like @HealthBlawg & the blog carnivals he favors. #lawjobchat
2:19 am BetsyMunnell: @mjsq I use @hootsuite and have set up a number of lists, including Best Content, News, Business News, Science, etc #lawjobchat
2:19 am BetsyMunnell: The best curators/lawyers cover industries ?holistically?–law, business, IT, policy, different types of clients #lawjobchat
2:20 am aellislegal: Q2 cont – So, find health care lawyers like @healthlawblawg and see who they follow #lawjobchat
2:20 am BriHoffman: not going to be able to participate in #lawjobchat tonight, but i look forward to the transcript! have fun, and hope ur all doing well!
2:21 am BetsyMunnell: @j2_whittington is a perfect example of blogging’s benefits & he’s gone viral–! #lawjobchat
2:21 am mjsq: Agree. RT BetsyMunnell ..best curators/lawyers cover industries ?holistically?-law, business, IT, policy, diff types of clients #lawjobchat
2:22 am aellislegal: Q2 cont – what about using Google alerts to learn about “health law”? Or Google alerts for health lawyers (if job searching)? #lawjobchat
2:23 am BetsyMunnell: One of the beauties of Twitter etc is the range of possible info-sharp lawyers understand the industries they serve #lawjobchat
2:24 am BetsyMunnell: I used Google Alerts for a while but was disappointed–the info from the sweeps comes in too slowly. So.. #lawjobchat
2:25 am BetsyMunnell: I now use Twitter searches and set them up in Hootsuite columns. If job searching you’re still after similar info #lawjobchat
2:26 am BetsyMunnell: You need to make your interviewer see the depth of your interest in/knowledge of the field and his/her company #lawjobchat
2:27 am aellislegal: Q2 cont For those that may not b familiar w/Twitter searches, do u mean a “saved search” for “health law”? Any special steps? #lawjobchat
2:27 am BetsyMunnell: so you need to be way out in front of current developments at that company –such as regulatory changes, litigation #lawjobchat
2:28 am BetsyMunnell: I’d have to check this again–I can’t recall how I set up the three I have Amanda–but it was easy–maybe a new tab? #lawjobchat
2:29 am BetsyMunnell: Other ways to track legal fields, industries, companies, prospects: RSS feeders-but you need patience/discipline #lawjobchat
2:30 am aellislegal: Q3 Time mgmt is huge issue for lawyers – how often do u have to check the search results? #lawjobchat
2:30 am j2_whittington: @HammieHamHam check out #lawjobchat – pretty good info from some really good ppl about getting your name out there – never 2 early 2 start
2:31 am LNLawSchool: @betsymunnell In Hootsuite, it’s as easy as setting up a new “stream” with a search term. Very important, imo. #lawjobchat
2:32 am BetsyMunnell: Q3 Good question. The net itself can be an enormous distraction/timewaster. Especially if you enjoy the people. #lawjobchat
2:32 am squirrelpants: @BetsyMunnell What is the benefit to hootsuite over tweetdeck or Twitter? #lawjobchat
2:33 am BetsyMunnell: The search results in Hootsuite show up alongside al the other lists/streams and are easy to check. #lawjobchat
2:33 am BetsyMunnell: How often to check–well that depends on where you are in your networking/biz development strategy: #lawjobchat
2:34 am aellislegal: Q4: Do you find LinkedIn groups helpful for gaining info about practice areas/industries? If so, any examples? #lawjobchat
2:34 am BetsyMunnell: If you have some material relationships developing then you want to be watching subjects of interest to them. #lawjobchat
2:34 am BetsyMunnell: When you see something break, you want to be the first to send along the linkl–making yourself valuable/memorable. #lawjobchat
2:35 am BetsyMunnell: @squirrelpants First, that’s one hell of a great handle. Second–I don’t know anything about tweetdeck, but #lawjobchat
2:36 am BetsyMunnell: twitter alone just doesn’t give me much flexibility–and is way too disorderly for my brain. #lawjobchat
2:37 am BetsyMunnell: Q4 I think LinkedIN is a tremendous resource for information when used strategically. Alumni groups can be great. #lawjobchat
2:37 am j2_whittington: @BetsyMunnell but don’t you need to be careful and read what you’re RTing first tho? jrnalists have taken big hits b/c of this #lawjobchat
2:37 am BetsyMunnell: You have to check things out, watch to see who is active, wheter the content is intelligent and helpful, etc #lawjobchat
2:39 am BetsyMunnell: My favorite thing about LInkedIn is its partnership with JDSupra–the premium account even send you posts based on #lawjobchat
2:40 am aellislegal: Re watching subjects of interest, job seekers: use searches 2 find articles in desired pract area, send to atty w/whom u intvwd #lawjobchat
2:40 am BetsyMunnell: ..sorry–more on @JD Supra- I have found some wonderful substance thru this vehicle. #lawjobchat
2:40 am mjsq: I wondered about the premium account… what are the benefits? Would you recommend for all lawyers to upgrade their @LinkedIn? #lawjobchat
2:41 am BetsyMunnell: Jack- yes lots of people RT links based solely on the tweeter’s intro or the title of the post itself. Lazy. Risky. #lawjobchat
2:41 am aellislegal: Q4 cont – Using the health lawyer ex .. health lawyer could subscribe 2 health law feeds on JD Supra to gain info re health law? #lawjobchat
2:41 am BaranCLE: Good Q. Many don’t RT @j2_whittington @BetsyMunnell but don’t you need to be careful and read what you’re RTi #lawjobchat
2:42 am mjsq: @BetsyMunnell Also, I wondered if premium @LinkedIn accts should be benefit firms offer so that their emplys can learn. Opinion? #lawjobchat
2:43 am BetsyMunnell: @mjsq I don’t recommend an upgrade ($) unless you’re following a specific, hot topic well vetted on @JDSupra. #lawjobchat
2:45 am BetsyMunnell: @mjsq Firms should help lawyers access online info, but I don’t think JDSupra has yet proven value of premium. #lawjobchat
2:46 am aellislegal: Q4 cont Still using health lawyer ex … any specific groups for health lawyers to join on LinkedIn? Search groups for keywords? #lawjobchat
2:46 am BetsyMunnell: @aellislegal – there are a number of large firms that post routinely on JDSupra-some fields are better than others #lawjobchat
2:47 am BetsyMunnell: As an example, my old firm’s Insurance/Reinsurance practice regularly tweets/posts on LInkedIN/JDSupra #lawjobchat
2:48 am BetsyMunnell: I understand that the insurance posts are carefully followed in the industry #lawjobchat
2:49 am BaranCLE: RT @aellislegal Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:50 am aellislegal: Q5: You’ve shared tips re Twitter searches, JDSupra, RSS feeds. Any examples of lawyers using these to learn abt pract areas? #lawjobchat
2:51 am cyclaw: Interesting discussion going on at #lawjobchat. Great info for a work-in-progress solo like me..
2:51 am BetsyMunnell: Q4 Keywords for health care? Healthcare reform. FraudAbuse. Conflict of Interest..That sort of thing. #lawjobchat
2:52 am BetsyMunnell: Q5 Yes–to preface my answer..The end goal for all of this-of course-is a self-sustaining law practice. #lawjobchat
2:54 am BetsyMunnell: A smart, strategic web curator’s strategy must help you build relationships…to develop your reputation/network. #lawjobchat
2:54 am BetsyMunnell: One of my clients-a small firm 4th year- wants to develop a peer referral source in a big firm. #lawjobchat
2:55 am j2_whittington: For those of u solos out there lking for help I would recommend @SCartierLiebel -Solo Practice University- Great tool for solos #lawjobchat
2:55 am mjsq: @BetsyMunnell how does one organize/use info once they find/gather it online? How do they turn it into competitive intelligence? #lawjobchat
2:56 am BetsyMunnell: The Biglaw hotshot he’s targeted is in cleantech, biofuels–stuff like that. She’s expected to blog weekly. #lawjobchat
2:56 am mjsq: *how does one turn it into competitive intelligence. #lawjobchat
2:56 am aellislegal: @betsymunnell Thoughts re evernote? RT @bcuban can evernote benefit attorneys? #lawjobchat
2:56 am BetsyMunnell: And of course she is anxious about proving herself in a firm where only 15% of the equity partners are women. #lawjobchat
2:57 am aellislegal: Good Q RT @mjsq: @BetsyMunnell how does one organize/use info once they find/gather it online? #lawjobchat
2:57 am maggieesq: RT @BetsyMunnell: Jack- yes lots of people RT links based solely on the tweeter’s intro or the title of the post itself. Lazy. Risky. #lawjobchat
2:58 am BetsyMunnell: My guy set a twitter search & read the NYT Green Blog daily. One fine day he spotted a breaking post, sent it 2 her #lawjobchat
2:59 am BetsyMunnell: His BigLaw contact, thrilled, sent it to the partner she works for, who was grateful & impressed. #lawjobchat
2:59 am BetsyMunnell: Same goes for the associate…who matured into a solid referral source overnight.. #lawjobchat
2:59 am aellislegal: @j2_whittington Great point re @SCartierLiebel‘s SPU as online tool for solos … can take classes for diff practice areas #lawjobchat
3:00 am BetsyMunnell: Moral: Watch for breaking news, for data that will help someone else shine. Send it immediately. #lawjobchat
3:00 am BetsyMunnell: That’s how you build a practice. #lawjobchat
3:01 am BetsyMunnell: @SCartierLiebel‘s SPU is a wonderful resource–as are a number of other platforms/blogs etc @myshingle for example #lawjobchat
3:01 am aellislegal: Final Q – we’ve talked about lawyers using these tools -what about firms? How are they using online tools to reach/help clients? #lawjobchat
3:02 am BetsyMunnell: Last Q Several savvy large firms are offering free online documents and support (“document generators”) online. #lawjobchat
3:03 am aellislegal: Good Q RT @mjsq: @BetsyMunnell how does one organize/use info once they find/gather it online? #lawjobchat
3:03 am BetsyMunnell: These target startups and venture capitalists and are brilliant marketing tools. #lawjobchat
3:04 am BetsyMunnell: Wilson Sonsini put out a term sheet generator for entrepreneurs in ’09. #lawjobchat
3:05 am BetsyMunnell: But law firms have always offered fre/discounted assistance at that level–I know I did. It’s good business. #lawjobchat
3:06 am BetsyMunnell: The real cutting edge stuff is coming from Goodwin Procter via @GoodwinBigIdeas & the new “Founder’s Workbench”. #lawjobchat
3:06 am aellislegal: @betsymunnell you’ve provided some great insight re using searches, RSS, JDSupra, LI Groups to learn abt pract areas .. #lawjobchat
3:06 am aellislegal: @betsymunnell you’ve provided some great insight re using searches, RSS, JDSupra, LI Groups to learn abt pract areas .. #lawjobchat
3:07 am BetsyMunnell: Very useful documents and tremendous support on many levels–tax, regulatory etc. Great marketing. #lawjobchat
3:07 am aellislegal: @betsymunnell and great insight re firms’ use of online tools. THANK YOU for joining us to share your knowledge! #lawjobchat
3:07 am BetsyMunnell: The thing I love about Goodwin’s site is that it benefits the profession at large, and law students too. #lawjobchat
3:08 am BetsyMunnell: It?s way better than PLI/CLE, and free. #lawjobchat
3:08 am BetsyMunnell: This way BigLaw can help train lawyers in practical skills as well as specialized substance–law schools doesn’t! #lawjobchat
3:09 am mjsq: RT @BetsyMunnell …real cutting edge stuff is coming from Goodwin Procter via @GoodwinBigIdeas & the new “Founder’s Workbench” #lawjobchat
3:09 am BetsyMunnell: Thanks Amanda – my pleasure. I appreciate being included and welcome questions offline from anyone I missed! #lawjobchat
3:10 am j2_whittington: Do you guys have a #lawjobchat group on LinkedIn?
3:10 am BetsyMunnell: Well Jack we will soon! #lawjobchat
3:11 am LNLawSchool: Many thanks @BetsyMunnell @aellislegal and others for a great #lawjobchat! #Lawschool students, search on the hashtag to read the script.
3:11 am aellislegal: As always, I’ll post a summary and chat transcript tomorrow #lawjobchat
3:11 am mjsq: @BetsyMunnell Thank you so much for joining us! I know we could’ve talked for hours about this stuff… #lawjobchat
3:12 am LNLawSchool: Great idea, Jack! RT @j2_whittington: Do you guys have a #lawjobchat group on LinkedIn?
3:13 am mjsq: We will! RT @LNLawSchool Great idea, Jack! RT @j2_whittington: Do you guys have a #lawjobchatgroup on LinkedIn? #lawjobchat
3:13 am BetsyMunnell: @mjsq Thanks Melissa- I really enjoyed this–my first experience with a real time online discussion. #lawjobchat
3:14 am LNLawSchool: RT @betsymunnell: Well Jack we will soon! #lawjobchat (re:#lawjobchat Linkedin group)
3:18 am BetsyMunnell: I need to add one thing I wanted to cover– the web offers excellent ways to learn directly from practicing lawyers #lawjobchat
3:20 am BetsyMunnell: @lancegodard?s @22twts & @cordellparvin?s podcasts give you useful access to lawyers in your field #lawjobchat
3:21 am BetsyMunnell: Tip: Be sure to follow marquis blogs (WSJ, NYT etc). Blogs rarely ?break? news, but offer good, quotable analysis. #lawjobchat
3:22 am BetsyMunnell: Finally–be watching for growth practice areas–health care and “green” especially. But also China and #KM. #lawjobchat
3:24 am BetsyMunnell: For China, I like @DanHarris, among others. Knowledge management is fascinating–a trending field. #lawjobchat
3:25 am BetsyMunnell: #KM is at the intersection of law, project management, IT…and its key to the future of the profession. #lawjobchat
3:25 am BetsyMunnell: I’m learning about #KM via @greglambert @LawyerKM & a bunch of very scary smart law librarian tweeps. #lawjobchat
3:26 am BetsyMunnell: Thanks to all those who participated. Made my day. #lawjobchat
3:34 am mjsq: Agree. Req reading: Bill Gates. RT @BetsyMunnell #KM = intersection of law, proj mgement, IT..& it’s key to future of profession #lawjobchat
3:34 am j2_whittington: Alright #lawjobchat was very informative – but now its back to this appellate brief – til’ the night closes in bow-bow-bow #lawschool
3:50 am lancegodard: @BetsyMunnell Thanks, Betsy, for including @22Twts in your excellent #lawjobchat! Lots of useful info.
4:22 am aellislegal: @v9n You can thank @betsymunnell (follow her if you aren’t already)! She mentioned @HealthBlawg on #LawJobChat tonight
4:22 am steveMwade: So true.. RT@BetsyMunnell: the web offers excellent ways to learn directly from practicing lawyers #lawjobchat
9:14 am mijori23: RT @j2_whittington: #lawschool students keep in mind #lawjobchat is tonight beginning at 9 EST – see you there – LOTS of invaluable advice from GREAT ppl
9:17 am mijori23: RT @LNLawSchool: RT @betsymunnell: 3. Build & monitor your personal brand & a rich professional network. #lawjobchat
11:24 am keyvanrastegar: RT @BetsyMunnell: Tip: Be sure to follow marquis blogs (WSJ, NYT etc). Blogs rarely ?break? news, but offer good, quotable analysis. #lawjobchat
12:55 pm healthblawg: Thx 4 mention > @aellislegal @betsymunnell #lawjobchat
9:33 pm BetsyMunnell: Thanks for the RT! @stevemwade: So true. RT@BetsyMunnell-The web offers excellent ways to learn directly from practicing lawyers #lawjobchat
9:35 pm BetsyMunnell: Thanks for the RT! RT @mjsq: Agree. Req reading: Bill Gates. RT @BetsyMunnell #KM is key to future of profession #lawjobchat
9:35 pm BetsyMunnell: @lnlawschool Thanks for participating in #lawjobchat!!!
9:36 pm BetsyMunnell: @lawyercoach Thanks for mentioning our #lawjobchat!
9:36 pm associatesmind: @BetsyMunnell I didn’t get to participate in #lawjobchat but I read over it this morning. Good stuff. Going to try and make the next one.
9:37 pm BetsyMunnell: Thanks for the mention! RT @barancle: Good Q. Many don’t RT @j2_whittington @BetsyMunnell …be careful and read what you’re RTi #lawjobchat
9:39 pm BetsyMunnell: Thanks! It was fun! RT @associatesmind:… didn’t get to participate in #lawjobchat…… Good stuff. Going to try and make the next one.
9:41 pm BetsyMunnell: My pleasure!!! I love your site. RT @carolynelefant: @BetsyMunnell thank you for mention of myshingle as solo resource at #lawjobchat

WordPress for Law Firm Resource

Before my interview with Gyi, I downloaded AttorneySync’s Guide To WordPress Blogs For Lawyers.

I figured, I do this stuff for a living but may as well check out what my competition has to say!

Let me say this, if you are deciding what platform to use for your firm’s site or you’ve recently started to use WordPress, I’d recommend downloading it for yourself.

AttorneySync’s guide offers a brief explanation of how WordPress serves as a content management system.  It explains WordPress’s roles as a blogging tool and platform.

It also outlines the basic structure of how WordPress organizes its sites by default.  It explains the hierarchy and defines the terminology that WordPress uses.

Finally, the guide provides its own list of recommended resources, including one of my faves: Lorelle on WordPress.

A legal analogy:  It’s almost like an Emanuel’s outline for the WordPress Codex.

Entrepreneurs Make Mistakes: And Schedule Webinars on Holidays

After some thinking, I’ve decided to move my first webinar to next Wednesday, September 15th from 4-5 pm and my second webinar to Wednesday, September 29th from 4-5 pm.

I know this is the second time I’ve moved the webinar so let me explain my reasons:

1) We had a short week due to Labor Day

2) Those who celebrate Rosh Hashanah have an even shorter week

3) I’d like to be able to get the power point slides to the attendees before they attend so they can have questions prepared.

4) Along the same lines, I’d like to provide more information about what I’ll be presenting during the webinar so potential guests will know if it’s for them.

On Friday, I’ll post a brief blurb about my presentation so you can find out more about it and decide whether it’s worth while for you to attend.

In the meantime, I’ll send an update to everyone who already registered for the webinar (thank you!).  You’ll get to either join for free next week or, if you can’t make it, I’ll hold a private “redux” for you.

And, no, I am not making a habit of changing times for webinars.  But, like the title says, entrepreneurs make mistakes.

Entrepreneurs Love Mistakes: A New Column

I think the best part of being my own boss is that I can take risks without having to answer to anyone. I can try new things and if anything doesn’t work, I can stop and change direction. I realize that this is a rare but essential privilege for any business person. No matter how supportive your work environment may be, it’s a lot easier to bet the farm when it’s your farm.

In other words, I’m allowing myself to make mistakes so long as I learn from them. And, trust me, I make plenty of mistakes.

That’s why I really appreciated this article on Bootstrap Website Advice, for example. While Steve Matthews focuses on websites, his advice to those bootstrapping their endeavors applies to many projects. I especially appreciated these tips:

1. Give yourself permission to launch a ‘Version One’ website. Nothing online is permanent, including this site.
6. Good enough. Along the same lines as the previous item, you don’t have time to be a perfectionist. Most new entrepreneurs wear lots of hats, or ALL the hats. That means you don’t have weeks to spend on your logo, or to perfect your business image coming out the door.
7. Know when your startup period is over. Whether it’s 6-months in or 18-months in, your ‘Version One’ website has a limited life span. Simply put: kill it and upgrade your home base. If you’re using that same website in Year 3, there’s a problem. New businesses are forgiven for bootstrapping; established businesses look cheap, and turn away work without knowing it.

Not only did Matthews remind his readers that mistakes and trial periods are okay, but he also reminded us that there is a limit to the mistakes we make. Entrepreneurs are still responsible business people, not simply the reckless black sheep of the corporate world.

But, back to my mistakes. I’ve decided to create a column here where I admit to some of the mistakes I’ve made along the way. (…probably after I’ve taken some time to stop kicking myself over them.) While I’m not sure if it’s the smartest thing I’ll ever do – admitting my mistakes freely and publishing them on the internet – I’m hoping that other people will also learn from them and also remind other entrepreneurs that they’re not alone.

I’ll try to include my mistakes and also how I went about fixing the problem. I’ll appreciate any tips or supportive comments in the comments.

And, yes, there is already a backlog of mistakes that I want to write about so look for the first installment soon!