JD Profiles: A Recap

Law BooksWe’ve heard some feedback that our readers love the JD Profiles but they almost wish the profiles came out less frequently so each profile would get more attention. They mentioned that this isn’t the type of stuff you hear about in law school and there’s only so much time to read in a given day.

So, dear Readers, thank you! We’re listening. Every so often, we’ll return to our archives and remind you what you missed along the way.

JD Profiles: Matt Emmer, Writer, Editor, and Former Communications Attorney

Our first profile is about Matthew Emmer, J.D. turned writer and editor. Matt’s experience in media dates back more than 25 years, including stints at CNN and the Federal Communications Commission. After law school, he worked as a communications lawyer/lobbyist in DC, mainly representing cable companies. He stayed at the same firm throughout his legal career, first as an associate, then as a partner.

JD Profiles: Gyi Tsakalakis, Executive Director, AttorneySync

Today, we are profiling Gyi Tsakalakis, a former Michigan attorney who is taking a break from legal practice to help attorneys build their professional reputations online.  After practicing at a small firm in the suburbs of Detroit, Gyi decided to follow his entrepreneurial instinct and started AttorneySync with a friend from undergrad.  AttorneySync helps law firms build their online presence.

JD Profiles: Kevin Noonan, PhD, Patent Attorney, McDonnell Boehnen Hulbert & Berghoff LLP

Kevin Noonan, Ph.D., is a partner at McDonnell Boehnen Hulbert & Berghoff LLP, an intellectual property boutique with offices in Chicago and Washington State. With a PhD in Molecular Biology from Princeton University, Kevin specializes on biotechnology clients, including hot topics such as gene cloning and gene patenting. Kevin also co-founded the blog Patent Docs, which he manages with Donald Zuhn, Jr. Ph.D., his colleague at MBHB. Kevin talks to us about how a cab driver in New York City decides to become a patent attorney and how teaching and blogging about biotechnology patent law keeps him updated with the current issues affecting his clients.

JD Profiles: Nicole Gesher, Mediator and Owner, Gesher Mediation

Nicole Gesher is a San Francisco based mediator and attorney. She founded Gesher Mediation in February of 2010, where she happily helps resolve conflicts for her clients throughout the Bay Area. While relatively new to the ADR scene (she’s not even 30 years old!), Gesher tied for 2nd place in the Individual Mediator/Arbitrator category in the Recorder’s Best Poll (San Francisco based Legal newspaper – results published 12/6) (PDF). She is currently a panelist for the Bar Association of San Francisco, and the Contra Costa County Superior Court. She is also a volunteer mediator for Community Boards, a local non-profit.

JD Profiles: Megan M. McKeon, Marketing Director, McDonnell Boehnen Hulbert & Berghoff LLP

Megan M. McKeon worked her way through the evening J.D. program at The John Marshall School of Law and graduated in 2004. By day, she worked as a Marketing Magician for Schiff Hardin, an Am Law 200 firm, where she assisted with the firms marketing and recruiting efforts, including handling media relations, drafting external and internal communications, and promoting firm-hosted events. Rather than use her law degree to practice law on a daily basis, Megan continued to work in the marketing department of law firms. Eventually, Megan returned to school and achieved her M.B.A. in Marketing Management and Leadership and Change Management from DePaul University’s Charles H. Kellstadt Graduate School of Business. Today, she applies her legal and business background as Marketing Director for McDonnell Boehnen Hulbert & Berghoff.

JD Profiles: Richard Russeth, Vice President + General Counsel, Leprino Foods Company

Richard Russeth has worked in-house at various multi-national companies in the food industry since his graduation from the University of Minnesota Law School in 1982. In his roles as Assistant General Counsel and General Counsel, his clients may ask him questions relating to employment, intellectual property, or international tax law on any given day. Rather than focusing on one area of the law, Richard has become a rare entity – a self-proclaimed generalist. The Last Generalist talks with us once again about his career path, networking philosophies, technology, and the implications of the Food Safety Modernization Act for FDA lawyers.

JD Profiles: Philip Guzman, Director of Public Service Programs, North Carolina Central University School of Law

Philip Guzman worked in government and private practice before he became the Director of Public Service Programs at North Carolina Central University School of Law. He talks to us about his day-to-day responsibilities in the career services office as well as his career path to his ideal job or, as he calls it, “The Persistent Dream.” (Published in NALP Bulletin, Vol.22, September 2010.)

JD Profiles: Matt Podolnick, Litigation Associate, Aaronson, Rappaport, Feinstein, + Deutsch, LLP

Matt Podolnick graduated from an Ivy League law school. Like many of his classmates, he summered at a high-end litigation boutique in New York and accepted a job there post-graduation. After two years, he decided to head to a medical malpractice firm where he’d get more hands-on experience. He tells us why he never doubts taking a 40% salary cut and why he’s hesitant to want to be Superman.

JD Profiles: Susan Cartier Liebel, Owner, Solo Practice University

Susan Cartier Liebel worked in advertising then sales for ten (10) years before she decided to go to law school. As a law student, she realized there were hardly any resources for anyone who wanted to start their own law practice or learn the business side of running a law practice. She took the initiative, sought out mentors from her clinics and network of contacts, and opened her own law firm with friends from law school shortly after she graduated.  Since then, Susan has successfully practiced as a solo/small firm founder. Based on her own experiences, she started to teach others how to do the same. She served as an adjunct professor at Quinnipiac University’s School of Law and then opened her own consulting firm. About two years ago, Susan brought the idea to a larger scale and started Solo Practice University, the ‘practice of law’ school. Susan talks about her journey and the void SPU fills in legal education.

JD Profiles: Susan Cartier Liebel, Owner, Solo Practice University

In this new series, we are profiling legal professionals and J.D.s and asking them the hard questions that don’t always get answered in law school. For example, how did they find their job? What do they do on a day-to-day basis? And, was law school a worthwhile investment?

Susan Cartier Liebel worked in advertising then sales for ten (10) years before she decided to go to law school. As a law student, she realized there were hardly any resources for anyone who wanted to start their own law practice or learn the business side of running a law practice. She took the initiative, sought out mentors from her clinics and network of contacts, and opened her own law firm with friends from law school shortly after she graduated.  Since then, Susan has successfully practiced as a solo/small firm founder. Based on her own experiences, she started to teach others how to do the same. She served as an adjunct professor at Quinnipiac University’s School of Law and then opened her own consulting firm. About two years ago, Susan brought the idea to a larger scale and started Solo Practice University, the ‘practice of law’ school. Susan talks about her journey and the void SPU fills in legal education.

RecruiterEsq: Thank you for speaking to us today! You worked in advertising and sales for ten (10) years before attending law school. Why did you decide to go to law school?

I love education.  I found advertising and sales very unfulfilling.  I was very good at it but I wanted my advocacy skills to have more meaning and becoming a lawyer meant I could use those skills for something more important than creating a campaign to sell more batteries or perfume.

Directly after law school – well, after passing the bar exam – you opened your own firm with two classmates. Who started this discussion? Why did you decide to take that path?

When I finally decided to go to law school (four years after taking the LSATs and after turning down an almost six figure job) I was unsure if I was going to actually practice law.  I knew I wanted the education to navigate through life.  It was during law school that I realized I wanted to open my own practice and become an entrepreneur in the legal field.  I believed being an entrepreneur in the legal field was the epitome of law practice. But, I was quickly disabused of that notion while in law school. When I told people my desire, especially academics, I was looked at like something unpleasant on the bottom of their shoe.  That really pissed me off (excuse my French). I was so confused by that attitude.  So, I realized I had to figure out my own game plan within law school to take the right classes, clinics, etc. to make me prepared to go out on my own when I passed the bar.  This was no easy feat.  Yet, on the very first day of school I met two gentlemen who felt the same way so we navigated together and formed a game plan.

What type of law did you practice when you owned your own firms? How did you decide what area of the law you wanted to practice?

I concentrated on family law doing primarily divorce as well as representing children during the dissolution process.  I personally enjoyed the one-on-one versus dealing with business entities. While family law can really burn you out over time, the personal advocacy can also be very rewarding as you know you had a hand in directly changing lives. I’ve represented more than 100 children through the process and had several very memorable cases.  Putting my skills to use in this way was what I always envisioned.

As part of your game plan, did you work for firms during your summers in law school? In which law school activities did you participate?

I don’t recall what I did during the summers except take summer classes.  However, clinic was the defining event for me.  We had a full blown 30 day custody trial.  We did all the research, interviewed the witnesses, the plaintiff, the experts, took depositions and put on the trial with supervision.  I got pneumonia during the trial and the judge ordered me home.  The trial lasted up until Christmas Eve so we missed our finals (we took them after the break after getting special consideration).  For this experience, I received a prestigious litigation award (along with a sizable check!) from the sponsoring highly-regarded insurance defense firm in CT.  These events ultimately gave me the confidence to go out on my own.  I wasn’t particularly worried about marketing or getting business as I had this background in sales and advertising already.

Because I knew I was going out on my own, I never did the ‘hire me’ activities such as law review or moot court.  Maybe it’s because I was a non-traditional law student (not directly out of college and older) or because I’d had enough working for others, but I directed all my activities to those which helped me be my own profit center and self-sustaining once I passed the bar.

Once you started your own firm, to whom did you look for guidance regarding different matters?

I went to my professors first, then other attorneys I’d met and even judges!  I have no problem meeting and greeting but always offering my assistance to others first.  We did something very cool, I think.  When we met lawyers in court who were traveling to that court house from another town, we always told them if they ever needed a place to hang their hat they could borrow our conference room or offices.  (And prior to having an office ourselves, we would ask lawyers if we could rent theirs if needed – this was before virtual offices, etc.)  This always presented nicely and we genuinely meant it.  It was our way of putting it out there first.  We never did yellow pages or traditional advertising as we couldn’t afford it.  We did hang out in the court houses and restaurants lawyers frequented, acting part of the crowd.  We’d often get, ‘don’t I know you?’ because we’d be seen around and that was our entree to introducing ourselves.  It was fun.  And, naturally, these lawyers would offer their assistance if we needed it.  We used these offers sparingly, but strategically.

How did your background in advertising and sales help you when you decided to go off on your own?

My background in sales and advertising played a huge role because I know how to interview clients and ‘close the sale.’  There is nothing wrong and everything right with being able to identify a client’s needs and effectively address them.  When you do so, they want to hire you.  When you understand what will inhibit an individual and overcome those inhibitors, they want to work with you. That is the nature of sales.  It’s a critical skill in advocacy, not just in getting clients but in working with opposing counsel, mediators and judges.

You’ve been blogging for a very long time about solo practice. Do you ever read old posts and question whether your thoughts about solo practice are still valid?

I actually don’t.  When I write a blog post it’s fairly well thought out and generally global in application.  I don’t shoot from the hip because I know it will be in cyberspace forever.  Therefore, I’m pretty pleased with the content and prepared to debate and defend my thoughts or statements if someone doesn’t agree with me :-)  It was years of this consistent content and message about solo practice which permitted me to attract those who have helped to make SPU the success it is – the faculty, the students and our sponsors. Most importantly, going solo is about entrepreneurship.  Principles of entrepreneurship are timeless.

How did you start writing “An Independent Spirit” for Law.com?

‘An Independent Spirit’ was a column I was invited to write for the Connecticut Law Tribune after I won their New Leaders in the Law Award for Education.  The class, obviously, was my course at Quinnipiac University School of Law.  Since CT Law Tribune was owned by Law.com, when the columns were particularly interesting, Law.com would pick up the columns for national exposure.

Can you tell us more about the course you taught at Quinnipiac, “How to Open and Manage [a] Law Practice Right After Passing the Bar Exam”? What were the types of assignments or readings that were on your syllabus? I’m thinking about the realities of starting my own business, which I should point out is not a law firm, and what I didn’t learn in law school – e.g., marketing, accounting, etc.

Students ultimately created a very unique and personal business plan which took them out two years.  It was labor intensive and no two plans were the same, nor could they be, because no two lawyers are the same.  This may sound strange to you, but this is the truth:  You can’t box in entrepreneurs, only lay the ground rules for what they absolutely cannot do.  Then the sky is the limit.  The business of lawyering should be no different.  Before we ever started the business plan each student went through a guided analysis of their strengths, weaknesses, individual needs, support systems, and technological savviness.  This helped me to help them and it guided their business plan, how they needed to allocate their resources and more.  It was never used to dissuade them from solo practice.  It was used as an exercise in overcoming perceived obstacles and to build confidence.  Many students years later told me it was the one project they saved from law school and with a few tweaks they implemented it when they were ready.

Oh, I love that philosophy about entrepreneurs: “You can’t box in entrepreneurs, only lay the ground rules for what they absolutely cannot do.” I need to stick that quote next to my desk! It applies to lawyers and non-lawyers but, based on my own experience, law students graduate without a good sense of what they absolutely cannot do, despite the ethics exam and ethics class requirements.

When I graduated from the University of Pittsburgh School of Law in 2006, there was nothing like the course you taught at Quinnipiac and you started teaching that course in 2001!  Now, I see that Legal Rebel Max Miller started a program at Pitt Law called the Innovation Practice Institute. Have you seen more law schools implement programs on how to be a successful solo over the years?

I see law schools making efforts to do so but ‘named’ schools are restricted by bureaucracy and tenured professors fighting for their livelihoods.  The newer schools seeking accreditation are much more innovative taking their classes on line and recognizing their students will be going into business for themselves upon graduation like Lincoln Memorial in Tennessee.  Keep an eye on them.

With Solo Practice University, you’re able to offer many courses like the one you developed at Quinnipiac on a much larger scale, given the online platform. You’ve created that space in which lawyers can learn how to be more entrepreneurial within the limits imposed by the profession. How did you decide to start Solo Practice University?

Solo Practice University is a labor of love.  Truly.  It sounds like it was an overnight brainstorm but it was many years in the making, I just wasn’t able to fully realize the vision until January, 2008 when all the necessary elements came together. Half of any successful venture comes from recognizing when all the necessary ingredients to create a business are right in front of you…then getting in the kitchen and cooking! Ironically, I started ‘cooking’ at a time when law students were graduating into $200,000 associates positions.  Yet, SPU physically opened its doors one month after Bloody Thursday.

How do you choose faculty and guest lecturers?

Choosing faculty is both subjective and objective. We are frequently solicited by those who wish to teach. However, before we ever opened I actively solicited people I knew  who are excellent in their fields and believed in me. When I told them of my idea they were on board because it is positioned as a 100% win for all involved. I want those interested in teaching to approach me, too, because they may bring up a course I never thought of. One doesn’t need to be out for a 100 years to teach, though. They need to be good at what they do and have an active interest in a 21st century practice. If you are a superb advocate but don’t know how to turn on a computer, it will be very hard for you to teach others how to build their practices in the 21st century and on an online platform. I really enjoy using the SPU platform and traffic to popularize excellent lawyers who are teaching who might not otherwise be able to get the reach and audience SPU can provide. It’s actually one of my favorite things to do.  :-)

Are most of the people who enroll recent graduates?

Actually, no.  We are split between recent grads (0 – 3 yrs out), those out 4 – 8 yrs and a significant number out 10+.  Many finally want to learn how to build a 21st century practice and many are changing practice areas.  We also have a significant number still employed who are planning their exits or expect they will be shown the door soon.

Some of the skills that are taught at SPU would be beneficial for all lawyers to learn, solos or otherwise. Do attorneys ever sign up for SPU to learn how to expand their practice even if they have no desire to go solo or would SPU not be right for them?

Actually, we have many working for law firms (as noted above) who are utilizing the marketing, blogging, copywriting and virtual technology classes. And others are getting the benefit of the forensic accounting course and e-discovery class and other substantive classes and more to enhance their current work. While we emphasize solo practice, as you recognized, many classes can help any lawyer however situated.

Now that you’ve started Solo Practice University, what are your job responsibilities?

At this stage of the game I am totally in charge of SPU as the Founder and CEO with the exception of the actual architecture and maintenance of the site. However, 2011 promises expansion as we bring in more dynamic people to take SPU to the next level of operation.

What websites do you visit on a daily basis?

Interesting question.  There was a time when I had a list of must read blogs.  Now I utilize Twitter and use those I follow to drive me to excellent blog posts and articles, readings I would not otherwise know about.  I read NYT, WSJ and other news on a regular basis.

What technologies do you use in your business, e.g. blogging software, accounting software, SaaS products?

Our site is completely built on WordPress and BuddyPress and highly, highly customized as well as maintained by the extraordinary David Carson.  He’s absolutely loved by faculty and students.

[He’s also on Twitter!]

Solo Practice University is almost finished with its second full year of operation. Looking back, what has surprised you the most about the venture?

What has surprised me most about the venture is how universally well received it has been by colleagues, students, law schools and professional associations.  One person well positioned within a law school said, ‘You not only filled a void, the void was the size of the Grand Canyon.”  This was high praise indeed.  Along the same lines, the gratitude from students is very rewarding.  While our site is filled with testimonials, what I love most is hearing students say they finally have a place they can call home while they prepare for solo practice or continue to grow their solo practices.  Secondarily, we are reassured on a daily basis that we are delivering for our faculty, too.  They are receiving book deals, significant referral business, getting noticed by reporters and other opportunities they might not otherwise have gotten.  I feel personally successful when I know I am delivering on my promises.

You’re delivering on promises and you’re giving lawyers a space to achieve career success in their own way.  It was truly an honor to speak with you!


Solo Practice University, Susan Cartier Liebel’s brainchild, opened its doors in 2009. You can connect with Susan Cartier Liebel on Twitter or LinkedIn.

Lessons from #LawJobChat: @betsymunnell on Online Tools for Career Management

Note: Just because this post is a little delayed, doesn’t mean it’s not worth reading :-)

On November 18, 2010, we hosted our fifth #LawJobChat, a chat on Twitter that usually takes place the last Thursday of each month from 9 – 10 pm Eastern.  (November and December we switched up the schedule due to the holidays!)

During #LawJobChat #5, we spoke with Elizabeth (“Betsy”) Munnell (@BetsyMunnell),  a former BigLaw partner and rainmaker who started Elizabeth Munnell & Associates, where she focuses on “business development training for law students and young lawyers.”

Betsy provided tips on how to curate the web, monitor practice areas or firms of interest, and build connections with the business intelligence you gather.  Betsy can be reached on Twitter or LinkedIn.

It was thanks to this #LawJobChat that we also started the LawJobChat LinkedIn group, which you should join!

5 Takeaway Tweets

  • @BetsyMunnell: Use Twitter links/JDSupra/RSS to deepen expertise on legal and business, targeted industries, to research prospects & more
  • @BetsyMunnell: A smart, strategic web curator’s strategy must help you build relationships…to develop your reputation/network.
  • @BetsyMunnell: If you have some material relationships developing then you want to be watching subjects of interest to them.
  • @BetsyMunnell:  Moral: Watch for breaking news, for data that will help someone else shine. Send it immediately.
  • @BetsyMunnell: …the web offers excellent ways to learn directly from practicing lawyers

I’d also recommend Amanda’s post that highlights the important points that Betsy covered.

Mark Your Calendars: #LawJobChat – January 27, 9-10 pm Eastern

Before I paste the full transcript, I’ll remind everyone that the next #LawJobChat will be at its normal date and time – the last Thursday of the month – from 9-10 pm EST.   We’re finalizing the topic and guest host for next time but we’re also open to your suggestions and requests.  You can leave a comment and/or send me an e-mail at melissa at recruiteresq dot com.

Full Transcript

2:00 am aellislegal: Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:01 am j2_whittington: Time for #lawjobchat
2:01 am j2_whittington: RT @aellislegal: Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:01 am aellislegal: You may already use online resources in your practice – we hope tonight’s info will share new resources #lawjobchat
2:02 am LNLawSchool: RT @aellislegal: Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:02 am aellislegal: Our guest tonight is @betsymunnell, former BigLaw partner/rainmaker who now coaches attorneys. She knows A LOT abt online tools #lawjobchat
2:03 am aellislegal: I’ll let @betsymunnell share a little more about her background! #lawjobchat
2:03 am BetsyMunnell: Thanks so much Amanda for inviting me to take part in #LawJobChat. #lawjobchat
2:03 am BetsyMunnell: When I started a 2nd career (July ’10) I never imagined becoming a breathless fan of social media & online learning for lawyers! #lawjobchat
2:04 am BetsyMunnell: I certainly didn’t expect my new business to gain traction so quickly, in part due to my enthusiasm for Twitter & LinkedIN. #lawjobchat
2:04 am aellislegal: Oh, after @betsymunnell‘s intro, I’ll start w/some questions, labeling them Q1, Q2, etc. Feel free to jump in when u have ??s #lawjobchat
2:04 am BetsyMunnell: As a lawyer I totally underestimated the power of online platforms, but I caught up fast via strategic Twitter/LinkedIN follows #lawjobchat
2:05 am BetsyMunnell: Any JD or law student can enrich & advance his/her career by disciplined use of the web. We’ll make suggestions like these…. #lawjobchat
2:05 am BetsyMunnell: 1. Use curated searches to identify an interesting, growth practice area (or vet a possible new law firm). #lawjobchat
2:05 am BetsyMunnell: 2 Use Twitter links/JDSupra/RSS to deepen expertise on legal and business, targeted industries, to research prospects & more #lawjobchat
2:06 am LNLawSchool: RT @betsymunnell: 1. Use curated searches to identify an interesting, growth practice area (or vet a possible new law firm). #lawjobchat
2:06 am mjsq: RT @BetsyMunnell As lawyer I underestimated pwr of online platforms, but I caught up fast via strategic Twitter/LinkedIN follows #lawjobchat
2:06 am BetsyMunnell: 3. Build & monitor your personal brand & a rich professional network. And: 4. Learn how to deploy both to generate business. #lawjobchat
2:07 am LNLawSchool: RT @betsymunnell: 2 Use Twitter links/JDSupra/RSS to deepen expertise, to research prospects & more #lawjobchat
2:07 am BetsyMunnell: OK Amanda–I’m exhausted from that lengthy monologue–time for a question. #lawjobchat
2:07 am LNLawSchool: RT @betsymunnell: 3. Build & monitor your personal brand & a rich professional network. #lawjobchat
2:08 am LNLawSchool: And: 4. Learn how to deploy both to generate business. #lawjobchat
2:08 am aellislegal: Q1: Great! Let’s start with a basic: which websites do you check daily? Which 3 sites should JDs/students check daily? #lawjobchat
2:09 am BetsyMunnell: The web is huge–so we all need favorite a web filter: a search engine? an RSS feed like Google Reader? a Blawg ?Carnival? ? #lawjobchat
2:10 am BetsyMunnell: I recommend Twitter for news, LinkedIn and JDSupra for network status, industry info, and some combo of blogs #lawjobchat
2:11 am j2_whittington: RT @BetsyMunnell: I recommend Twitter for news, LinkedIn and JDSupra for network status, industry info, and some combo of blogs #lawjobchat
2:11 am BetsyMunnell: I am not a fan of Facebook for lawyers. And I see the web as primarily a news and data filter for practitioners. #lawjobchat
2:11 am mjsq: @BetsyMunnell Facebook? #lawjobchat
2:12 am mjsq: @BetsyMunnell: read my mind! #lawjobchat
2:12 am BetsyMunnell: The ethical and other difficulties of engaging fully on Twitter are challenging. Blogging can be tricky too. But.. #lawjobchat
2:13 am BetsyMunnell: Ultimately, with enough experience, many lawyers can benefit enormously from a blog presence–perhaps thru @lexblog #lawjobchat
2:13 am aellislegal: Q2: Let’s use a specific example – how would a health lawyer use web filters to gain updated info for that area/industry? #lawjobchat
2:14 am BetsyMunnell: Lawyers and students who want to consider blogging should follow @kevinokeefe–he has it all figured out. #lawjobchat
2:16 am BetsyMunnell: In my book Twitter is the zenith of Web filters…I use lists to follow the best subject curators. #lawjobchat
2:17 am aellislegal: Q1 re blogging – I think @mjsq has some blogging info/basics on her site, too #lawjobchat
2:17 am BetsyMunnell: The experts you follow must be reliable-so you need ?referrals? from seasoned lawyers, others. Ask them. Or… #lawjobchat
2:17 am mjsq: @BetsyMunnell do you use Twitter’s built-in list function or a tool like @formulists? #lawjobchat
2:17 am BetsyMunnell: …raid their lists. :) In health care I like @HealthBlawg & the blog carnivals he favors. #lawjobchat
2:19 am BetsyMunnell: @mjsq I use @hootsuite and have set up a number of lists, including Best Content, News, Business News, Science, etc #lawjobchat
2:19 am BetsyMunnell: The best curators/lawyers cover industries ?holistically?–law, business, IT, policy, different types of clients #lawjobchat
2:20 am aellislegal: Q2 cont – So, find health care lawyers like @healthlawblawg and see who they follow #lawjobchat
2:20 am BriHoffman: not going to be able to participate in #lawjobchat tonight, but i look forward to the transcript! have fun, and hope ur all doing well!
2:21 am BetsyMunnell: @j2_whittington is a perfect example of blogging’s benefits & he’s gone viral–! #lawjobchat
2:21 am mjsq: Agree. RT BetsyMunnell ..best curators/lawyers cover industries ?holistically?-law, business, IT, policy, diff types of clients #lawjobchat
2:22 am aellislegal: Q2 cont – what about using Google alerts to learn about “health law”? Or Google alerts for health lawyers (if job searching)? #lawjobchat
2:23 am BetsyMunnell: One of the beauties of Twitter etc is the range of possible info-sharp lawyers understand the industries they serve #lawjobchat
2:24 am BetsyMunnell: I used Google Alerts for a while but was disappointed–the info from the sweeps comes in too slowly. So.. #lawjobchat
2:25 am BetsyMunnell: I now use Twitter searches and set them up in Hootsuite columns. If job searching you’re still after similar info #lawjobchat
2:26 am BetsyMunnell: You need to make your interviewer see the depth of your interest in/knowledge of the field and his/her company #lawjobchat
2:27 am aellislegal: Q2 cont For those that may not b familiar w/Twitter searches, do u mean a “saved search” for “health law”? Any special steps? #lawjobchat
2:27 am BetsyMunnell: so you need to be way out in front of current developments at that company –such as regulatory changes, litigation #lawjobchat
2:28 am BetsyMunnell: I’d have to check this again–I can’t recall how I set up the three I have Amanda–but it was easy–maybe a new tab? #lawjobchat
2:29 am BetsyMunnell: Other ways to track legal fields, industries, companies, prospects: RSS feeders-but you need patience/discipline #lawjobchat
2:30 am aellislegal: Q3 Time mgmt is huge issue for lawyers – how often do u have to check the search results? #lawjobchat
2:30 am j2_whittington: @HammieHamHam check out #lawjobchat – pretty good info from some really good ppl about getting your name out there – never 2 early 2 start
2:31 am LNLawSchool: @betsymunnell In Hootsuite, it’s as easy as setting up a new “stream” with a search term. Very important, imo. #lawjobchat
2:32 am BetsyMunnell: Q3 Good question. The net itself can be an enormous distraction/timewaster. Especially if you enjoy the people. #lawjobchat
2:32 am squirrelpants: @BetsyMunnell What is the benefit to hootsuite over tweetdeck or Twitter? #lawjobchat
2:33 am BetsyMunnell: The search results in Hootsuite show up alongside al the other lists/streams and are easy to check. #lawjobchat
2:33 am BetsyMunnell: How often to check–well that depends on where you are in your networking/biz development strategy: #lawjobchat
2:34 am aellislegal: Q4: Do you find LinkedIn groups helpful for gaining info about practice areas/industries? If so, any examples? #lawjobchat
2:34 am BetsyMunnell: If you have some material relationships developing then you want to be watching subjects of interest to them. #lawjobchat
2:34 am BetsyMunnell: When you see something break, you want to be the first to send along the linkl–making yourself valuable/memorable. #lawjobchat
2:35 am BetsyMunnell: @squirrelpants First, that’s one hell of a great handle. Second–I don’t know anything about tweetdeck, but #lawjobchat
2:36 am BetsyMunnell: twitter alone just doesn’t give me much flexibility–and is way too disorderly for my brain. #lawjobchat
2:37 am BetsyMunnell: Q4 I think LinkedIN is a tremendous resource for information when used strategically. Alumni groups can be great. #lawjobchat
2:37 am j2_whittington: @BetsyMunnell but don’t you need to be careful and read what you’re RTing first tho? jrnalists have taken big hits b/c of this #lawjobchat
2:37 am BetsyMunnell: You have to check things out, watch to see who is active, wheter the content is intelligent and helpful, etc #lawjobchat
2:39 am BetsyMunnell: My favorite thing about LInkedIn is its partnership with JDSupra–the premium account even send you posts based on #lawjobchat
2:40 am aellislegal: Re watching subjects of interest, job seekers: use searches 2 find articles in desired pract area, send to atty w/whom u intvwd #lawjobchat
2:40 am BetsyMunnell: ..sorry–more on @JD Supra- I have found some wonderful substance thru this vehicle. #lawjobchat
2:40 am mjsq: I wondered about the premium account… what are the benefits? Would you recommend for all lawyers to upgrade their @LinkedIn? #lawjobchat
2:41 am BetsyMunnell: Jack- yes lots of people RT links based solely on the tweeter’s intro or the title of the post itself. Lazy. Risky. #lawjobchat
2:41 am aellislegal: Q4 cont – Using the health lawyer ex .. health lawyer could subscribe 2 health law feeds on JD Supra to gain info re health law? #lawjobchat
2:41 am BaranCLE: Good Q. Many don’t RT @j2_whittington @BetsyMunnell but don’t you need to be careful and read what you’re RTi #lawjobchat
2:42 am mjsq: @BetsyMunnell Also, I wondered if premium @LinkedIn accts should be benefit firms offer so that their emplys can learn. Opinion? #lawjobchat
2:43 am BetsyMunnell: @mjsq I don’t recommend an upgrade ($) unless you’re following a specific, hot topic well vetted on @JDSupra. #lawjobchat
2:45 am BetsyMunnell: @mjsq Firms should help lawyers access online info, but I don’t think JDSupra has yet proven value of premium. #lawjobchat
2:46 am aellislegal: Q4 cont Still using health lawyer ex … any specific groups for health lawyers to join on LinkedIn? Search groups for keywords? #lawjobchat
2:46 am BetsyMunnell: @aellislegal – there are a number of large firms that post routinely on JDSupra-some fields are better than others #lawjobchat
2:47 am BetsyMunnell: As an example, my old firm’s Insurance/Reinsurance practice regularly tweets/posts on LInkedIN/JDSupra #lawjobchat
2:48 am BetsyMunnell: I understand that the insurance posts are carefully followed in the industry #lawjobchat
2:49 am BaranCLE: RT @aellislegal Welcome to the 5th #LawJobChat! Tonight we are discussing online tools to manage your career. #lawjobchat
2:50 am aellislegal: Q5: You’ve shared tips re Twitter searches, JDSupra, RSS feeds. Any examples of lawyers using these to learn abt pract areas? #lawjobchat
2:51 am cyclaw: Interesting discussion going on at #lawjobchat. Great info for a work-in-progress solo like me..
2:51 am BetsyMunnell: Q4 Keywords for health care? Healthcare reform. FraudAbuse. Conflict of Interest..That sort of thing. #lawjobchat
2:52 am BetsyMunnell: Q5 Yes–to preface my answer..The end goal for all of this-of course-is a self-sustaining law practice. #lawjobchat
2:54 am BetsyMunnell: A smart, strategic web curator’s strategy must help you build relationships…to develop your reputation/network. #lawjobchat
2:54 am BetsyMunnell: One of my clients-a small firm 4th year- wants to develop a peer referral source in a big firm. #lawjobchat
2:55 am j2_whittington: For those of u solos out there lking for help I would recommend @SCartierLiebel -Solo Practice University- Great tool for solos #lawjobchat
2:55 am mjsq: @BetsyMunnell how does one organize/use info once they find/gather it online? How do they turn it into competitive intelligence? #lawjobchat
2:56 am BetsyMunnell: The Biglaw hotshot he’s targeted is in cleantech, biofuels–stuff like that. She’s expected to blog weekly. #lawjobchat
2:56 am mjsq: *how does one turn it into competitive intelligence. #lawjobchat
2:56 am aellislegal: @betsymunnell Thoughts re evernote? RT @bcuban can evernote benefit attorneys? #lawjobchat
2:56 am BetsyMunnell: And of course she is anxious about proving herself in a firm where only 15% of the equity partners are women. #lawjobchat
2:57 am aellislegal: Good Q RT @mjsq: @BetsyMunnell how does one organize/use info once they find/gather it online? #lawjobchat
2:57 am maggieesq: RT @BetsyMunnell: Jack- yes lots of people RT links based solely on the tweeter’s intro or the title of the post itself. Lazy. Risky. #lawjobchat
2:58 am BetsyMunnell: My guy set a twitter search & read the NYT Green Blog daily. One fine day he spotted a breaking post, sent it 2 her #lawjobchat
2:59 am BetsyMunnell: His BigLaw contact, thrilled, sent it to the partner she works for, who was grateful & impressed. #lawjobchat
2:59 am BetsyMunnell: Same goes for the associate…who matured into a solid referral source overnight.. #lawjobchat
2:59 am aellislegal: @j2_whittington Great point re @SCartierLiebel‘s SPU as online tool for solos … can take classes for diff practice areas #lawjobchat
3:00 am BetsyMunnell: Moral: Watch for breaking news, for data that will help someone else shine. Send it immediately. #lawjobchat
3:00 am BetsyMunnell: That’s how you build a practice. #lawjobchat
3:01 am BetsyMunnell: @SCartierLiebel‘s SPU is a wonderful resource–as are a number of other platforms/blogs etc @myshingle for example #lawjobchat
3:01 am aellislegal: Final Q – we’ve talked about lawyers using these tools -what about firms? How are they using online tools to reach/help clients? #lawjobchat
3:02 am BetsyMunnell: Last Q Several savvy large firms are offering free online documents and support (“document generators”) online. #lawjobchat
3:03 am aellislegal: Good Q RT @mjsq: @BetsyMunnell how does one organize/use info once they find/gather it online? #lawjobchat
3:03 am BetsyMunnell: These target startups and venture capitalists and are brilliant marketing tools. #lawjobchat
3:04 am BetsyMunnell: Wilson Sonsini put out a term sheet generator for entrepreneurs in ’09. #lawjobchat
3:05 am BetsyMunnell: But law firms have always offered fre/discounted assistance at that level–I know I did. It’s good business. #lawjobchat
3:06 am BetsyMunnell: The real cutting edge stuff is coming from Goodwin Procter via @GoodwinBigIdeas & the new “Founder’s Workbench”. #lawjobchat
3:06 am aellislegal: @betsymunnell you’ve provided some great insight re using searches, RSS, JDSupra, LI Groups to learn abt pract areas .. #lawjobchat
3:06 am aellislegal: @betsymunnell you’ve provided some great insight re using searches, RSS, JDSupra, LI Groups to learn abt pract areas .. #lawjobchat
3:07 am BetsyMunnell: Very useful documents and tremendous support on many levels–tax, regulatory etc. Great marketing. #lawjobchat
3:07 am aellislegal: @betsymunnell and great insight re firms’ use of online tools. THANK YOU for joining us to share your knowledge! #lawjobchat
3:07 am BetsyMunnell: The thing I love about Goodwin’s site is that it benefits the profession at large, and law students too. #lawjobchat
3:08 am BetsyMunnell: It?s way better than PLI/CLE, and free. #lawjobchat
3:08 am BetsyMunnell: This way BigLaw can help train lawyers in practical skills as well as specialized substance–law schools doesn’t! #lawjobchat
3:09 am mjsq: RT @BetsyMunnell …real cutting edge stuff is coming from Goodwin Procter via @GoodwinBigIdeas & the new “Founder’s Workbench” #lawjobchat
3:09 am BetsyMunnell: Thanks Amanda – my pleasure. I appreciate being included and welcome questions offline from anyone I missed! #lawjobchat
3:10 am j2_whittington: Do you guys have a #lawjobchat group on LinkedIn?
3:10 am BetsyMunnell: Well Jack we will soon! #lawjobchat
3:11 am LNLawSchool: Many thanks @BetsyMunnell @aellislegal and others for a great #lawjobchat! #Lawschool students, search on the hashtag to read the script.
3:11 am aellislegal: As always, I’ll post a summary and chat transcript tomorrow #lawjobchat
3:11 am mjsq: @BetsyMunnell Thank you so much for joining us! I know we could’ve talked for hours about this stuff… #lawjobchat
3:12 am LNLawSchool: Great idea, Jack! RT @j2_whittington: Do you guys have a #lawjobchat group on LinkedIn?
3:13 am mjsq: We will! RT @LNLawSchool Great idea, Jack! RT @j2_whittington: Do you guys have a #lawjobchatgroup on LinkedIn? #lawjobchat
3:13 am BetsyMunnell: @mjsq Thanks Melissa- I really enjoyed this–my first experience with a real time online discussion. #lawjobchat
3:14 am LNLawSchool: RT @betsymunnell: Well Jack we will soon! #lawjobchat (re:#lawjobchat Linkedin group)
3:18 am BetsyMunnell: I need to add one thing I wanted to cover– the web offers excellent ways to learn directly from practicing lawyers #lawjobchat
3:20 am BetsyMunnell: @lancegodard?s @22twts & @cordellparvin?s podcasts give you useful access to lawyers in your field #lawjobchat
3:21 am BetsyMunnell: Tip: Be sure to follow marquis blogs (WSJ, NYT etc). Blogs rarely ?break? news, but offer good, quotable analysis. #lawjobchat
3:22 am BetsyMunnell: Finally–be watching for growth practice areas–health care and “green” especially. But also China and #KM. #lawjobchat
3:24 am BetsyMunnell: For China, I like @DanHarris, among others. Knowledge management is fascinating–a trending field. #lawjobchat
3:25 am BetsyMunnell: #KM is at the intersection of law, project management, IT…and its key to the future of the profession. #lawjobchat
3:25 am BetsyMunnell: I’m learning about #KM via @greglambert @LawyerKM & a bunch of very scary smart law librarian tweeps. #lawjobchat
3:26 am BetsyMunnell: Thanks to all those who participated. Made my day. #lawjobchat
3:34 am mjsq: Agree. Req reading: Bill Gates. RT @BetsyMunnell #KM = intersection of law, proj mgement, IT..& it’s key to future of profession #lawjobchat
3:34 am j2_whittington: Alright #lawjobchat was very informative – but now its back to this appellate brief – til’ the night closes in bow-bow-bow #lawschool
3:50 am lancegodard: @BetsyMunnell Thanks, Betsy, for including @22Twts in your excellent #lawjobchat! Lots of useful info.
4:22 am aellislegal: @v9n You can thank @betsymunnell (follow her if you aren’t already)! She mentioned @HealthBlawg on #LawJobChat tonight
4:22 am steveMwade: So true.. RT@BetsyMunnell: the web offers excellent ways to learn directly from practicing lawyers #lawjobchat
9:14 am mijori23: RT @j2_whittington: #lawschool students keep in mind #lawjobchat is tonight beginning at 9 EST – see you there – LOTS of invaluable advice from GREAT ppl
9:17 am mijori23: RT @LNLawSchool: RT @betsymunnell: 3. Build & monitor your personal brand & a rich professional network. #lawjobchat
11:24 am keyvanrastegar: RT @BetsyMunnell: Tip: Be sure to follow marquis blogs (WSJ, NYT etc). Blogs rarely ?break? news, but offer good, quotable analysis. #lawjobchat
12:55 pm healthblawg: Thx 4 mention > @aellislegal @betsymunnell #lawjobchat
9:33 pm BetsyMunnell: Thanks for the RT! @stevemwade: So true. RT@BetsyMunnell-The web offers excellent ways to learn directly from practicing lawyers #lawjobchat
9:35 pm BetsyMunnell: Thanks for the RT! RT @mjsq: Agree. Req reading: Bill Gates. RT @BetsyMunnell #KM is key to future of profession #lawjobchat
9:35 pm BetsyMunnell: @lnlawschool Thanks for participating in #lawjobchat!!!
9:36 pm BetsyMunnell: @lawyercoach Thanks for mentioning our #lawjobchat!
9:36 pm associatesmind: @BetsyMunnell I didn’t get to participate in #lawjobchat but I read over it this morning. Good stuff. Going to try and make the next one.
9:37 pm BetsyMunnell: Thanks for the mention! RT @barancle: Good Q. Many don’t RT @j2_whittington @BetsyMunnell …be careful and read what you’re RTi #lawjobchat
9:39 pm BetsyMunnell: Thanks! It was fun! RT @associatesmind:… didn’t get to participate in #lawjobchat…… Good stuff. Going to try and make the next one.
9:41 pm BetsyMunnell: My pleasure!!! I love your site. RT @carolynelefant: @BetsyMunnell thank you for mention of myshingle as solo resource at #lawjobchat